Primary Research & Audits

Primary Research & Audits

Why do Early Stage Primary Research.

The three workshops completed help to align everything and everyone towards a successful trajectory for the project and business. With that said, it’s crucial to engage with the people you’re designing for so that you can validate core assumptions & identify biases early in the process to further centralize insights and guide our solutions.

What is it?

Research at this stage can come in a variety of forms. Surveys, one on one interviews or focus groups. Each approach has it’s pros and cons and which one is best will depend on our understanding of the insights, ideas, emotions that we want to validate.

Who’s Involved

You X Ventures will lead the research effort, however, we do need our clients support to gain access to gain access to key users, stakeholders to engage with.

Time Considerations

Research can be a very time consuming effort, however, we believe for projects where research isn’t the deliverable in and of itself, it’s best to stagger research throughout the design & discovery process in short bursts of time to drive value the fastest.

What are the outcomes?

Following the research effort,, we’ll have the ability to triangulate our insights & recommendations against data, Secondary Research and Primary Research from engaging directly with your users.

UX Audits

Why complete a UX Audit

Our audit provides a systematic approach to evaluate existing properties from a User Experience, User Interface, Copywriting and Technology perspective.

What is it?

We take screenshots of each and every state of the products experience (all pages) and identify challenges & opportunities at every turn according to a framework, categorizing those insight using UX, UI, Copy and Technology categories.

Who’s Involved

The audit is an internal process that’s led and executed by your dedicated project team.

Time Considerations

The lenght of time it takes to complete an audit depends on the size, scale and depth of the products at hand.

What are the outcomes?

Following the Audit Blocks, You X Ventures presents and deliver and insights and recommendation report which will include guiding principles as well as our our raw evaluation of all screens in InVision.

Jason Goodman
Jason Goodman